McCann Worldgroup acquires 100% ownership in the agency MediaFront. MediaFront will continue as a separate company within McCann Worldgroup.

“We are still adamantly focused on our ambition of becoming one of Europe’s leading digital agencies. In order to reach this goal quicker, we have been looking for a partner that would bring us closer to clients and earlier into the work processes, adjusting our position away from being a subcontractor.

We wanted to enter a partnership with a company that has solid digital experience and qualifications and that would enable access to international clients.

We think MediaFront and McCann Worldgroup is a perfect match, and we’re looking forward to continue our mission – making MediaFront one of Europe’s leading digital agencies.”

Best regards,
MediaFront