We invite colleagues, competitors, clients and other skilled people from (or relevant for) our industry, for a coffee. Today’s guest is Martin KG Berggren, born in Sweden, educated in Australia, ex designer at Mediafront, co founder of Kicki Raider Collective, Former Snr. Designer / Ping Pong Team Captain at Soap Creative in Sydney and Los Angeles. Currently on the move to a new exciting place.

What inspires you?

Good design, technology, art, music, culture and people who believe in their ideas and are willing to try new stuff.

How do you keep exploring and learning?

I try to just keep on working and experimenting with different styles and techniques. The development of new technologies brings tons of new possibilities, and ideas to explore, so i try to have a good look at what’s next and what’s all ready been done.

When where you amazed last?

My friends and I went to Tasmania a few months ago to check out this massive brand new art gallery that just opened there. The gallery is called MONA (Museum Of Old New Art) and is founded by David Walsh, a local mathematician and art collector who made ridiculous amounts of money from gambling. His collection of art includes everything from a 400 year old mummy to massive video installations, a poop machine and other controversial works. The gallery and the building is far from anything I have seen before and it blew my mind. If you ever have the chance to go to Tasmania check it out. The island is also a beautiful place.

What is your favourite resource library?

The internet.

What’s the biggest challenge the digital communications industry is facing right now, and do this lead you to some predictions?

I think one of the main problems the digital communication industry is facing is the increasing amount of information and messages out there. Peoples attention span is getting shorter and it becomes virtually impossible to take in or respond to all the information we are presented with on a daily basis. I think as designers we need to keep things simple. Develop ideas that bring value to users and makes it worth their time. We also need to use technology in a more responsible manner. Not use technologies because it’s the latest thing or hyped but implement the technologies that will carry our messages in the most effective way possible.