We invite colleagues, competitors, clients and other skilled people from (or relevant for) the industry, for a coffee. Todays guest is Stefan Hyttfors, a Social Capitalistic Business Nomad. Stefan works as a speaker, writer and consultant on topics such as network society, business development and customer centricity.

What inspires you?

We’re all scared. So much that can go wrong and so much to lose.
Yet some people have the courage to follow their dreams, hunt for the unknown and embrace change.
Their creations, their stories and their courage inspire me.

How do you keep exploring and learning?

By forcing myself to follow my dreams, hunt for the unknown and embrace change. Even though it scares me

When where you amazed last?

Watching Mark Zuckerberg and his team at the F8 conference last Thursday. While Google capitalized totally on the information phase (1.0), Facebook are the undisputed champions of the interaction phase (2.0). A seven years old company. Truly amazing!

What is your favourite resource library?

A healthy mix of books (read a lot), Twitter (to find what to read) and Google (pull).
TED and Monocle are my favorite publications.

What’s the biggest challenge the digital communications industry is facing right now, and do this lead you to some predictions?

60-70% of all spending in our economy is by consumers – as in us, the people. The Internet means we for the first time ever can get organized to talk about companies who make us and society better of, and the ones who don’t…

As a result I believe:

- All industries will be disrupted.
- The majority of todays dinosaur corporations will die simply because the disruptors come with network society business models.
- This will happen so fast I believe 50% of todays US Fortune 500 companies will be off the list by 2020. (The acronym ROI really means Risk Of Ignorance).

When everything is connected everything will communicate digitally.
Digital communications – just like urbanization – is the foundation and driver for a new kind of society, not an industry per se.