We invite colleagues, competitors, clients and other skilled people from (or relevant for) the industry, for a coffee. Todays guest is Ida Fjeldbraaten, 26, from Fredrikstad. A Copy and Creative Writer, educated from Westerdals School of Communication. Ida has been a journalist and reporter from age 16, started some festivals, worked for NRK P3nett,  Lydverket, and as a Web Communicator at the Royal Palace in Oslo. Lately, she’s been working for Westerdals School of Communication as their Communications Advisor and for Anorak and Starcom Norway with Social Media. Ida now works full time as a Social Media Planner at Starcom.

What inspires you?

It might sound strange, but I get more inspired from reading real books than being on Facebook. I read a lot of classics, both Norwegian and foreign. The last year it´s been mostly about Lev Tolstoj, Michel Houellebecq, Franz Kafka and Tarjei Vesaas. Reading classics teaches me about real storytelling.

I try to translate this into ideas and to tell better stories and make better content for my clients.

How do you keep exploring and learning?

I keep learning through reading. I read articles that my connections on social media channels shares and I read Kampanje, Kreativt forum, Mashable, The Huffington Post tech section and Techcrunch on a daily basis.

A great way for me to learn is to try to write new information down or teach others about it, so that I have to process the info and articulate it in with my own words. Then, it sticks. That is actually the best argument I have to start blogging, which I don´t do right now.

When where you amazed last?

I have some friends that amazes me every day. One is Kristian Pedersen that makes awesome animated booktrailers. Also check out his and Audun Lindholms project Gasspedal Animert.

What is your favourite resource library?

Twitter. I´ve made my following list so good ,I can go in there at any minute and not find something useful and inspiring.

What’s the biggest challenge the digital communications industry is facing right now, and do this lead you to some predictions?

Hm… Challenges?  Isn`t it all good?

No, really. I am afraid that the saying: “easy comes – easy goes” is going to fit on this big boom we´re experiencing. Everybody can´t win this, and some day the lightweights will fall off. The ones that pushes Facebook pages and Twitter accounts without being thorough with strategy, knowing how to put this in a marketing mix and filling it with useful content, will probably not be working with this for too long.

E.g. If your company is based on just selling Facebook pages – flicks, it can be hard when the mobile market overrules us totally and the flicks are (as it is now) unable to see on smartphones. Does anyone recognize this problem? I think you do.

We´ll probably see what we already know; that planning, great ideas and useful content always wins. Personally I love this challenge.