RIMI, a national Norwegian discount grocery chain, realized that people found accessibillity and time spent more important than price. We created the new slogan ”Fast and affordable” and proved it by physically redoing the shops for a quicker shopping experience – and then we launched RIMI Pluss, an application on Android and iPhone plattforms that revolutionized how people shopped. The free service allows family members to add groceries from their mobile or computer to the same shopping list. The person doing the shopping has an easy job: The products on the grocery list is sorted by their placement in the shops.

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