Archive by Author

Context-switching horder of beta signups. Coffee Break (Fourty-Six)

Meet and get familiar with the MediaFronter’s one by one in this autumn’s Coffee Break series. Today we’re chatting with Karina Hillestad, Art Director turned Copywriter, a Jane of all trades digital, passionate about the web, sports and electronic music. In MediaFront Karina works with concept development and will be able to tweet you in [...]

See beyond the fear in change – Coffee Break (nineteen)

We invite colleagues, competitors, clients and other skilled people from (or relevant for) the industry, for a coffee. Todays guest is Aaron, from Melbourne, but he is currently living in Malmö, Sweden; transiting daily to work in Copenhagen, Denmark. After his education at The University of Melbourne Aaron completed his Masters in Interaction Design at [...]

On Conceiving Ideas – 12 Steps to Creative Bliss

Ideas are the big commodity in the business of advertising. The big idea makes unforgettable marketing, which makes the unremarkable, remarkable. But how is these brilliant ideas conceived? Lately I have been thinking, thinking about how ideas occur, how that single thought of genius suddenly appears and makes you scream in joy of intellectual creation. Based [...]

Reading the Classics – Coffee Break (sixteen)

We invite colleagues, competitors, clients and other skilled people from (or relevant for) the industry, for a coffee. Todays guest is Ida Fjeldbraaten, 26, from Fredrikstad. A Copy and Creative Writer, educated from Westerdals School of Communication. Ida has been a journalist and reporter from age 16, started some festivals, worked for NRK P3nett,  Lydverket, [...]

Layers of realities – Or how we will live in parallel worlds facilitated by our smartphones

The next big MMORPG will take place in your neighborhood where all the kids will run around flicking their phones like swords and wands battling each other out in the streets. They will run into the woods and fight orcs and dragons while questing and looking for treasure. This is my mad look at games in the world of tomorrow. [...]