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Stuff that inspires us

De ti kreative bud

For å få kontakt med min kreative sjel, må jeg ty til religion. Jeg tenker best når jeg er litt salig, bader i endorfiner og lever meg inn i en drømmeverden.  I min kreative religion finnes det ti bud som jeg følger når jeg vil se lyset: 1. Du skal ha mange forskjellige guder. Ha mange [...]

Resonate Festival

In march, our creative department went to Resonate Festival, in Belgrade, Serbia. Resonate was held for the first time this year, and gave an overview of current situation in the fields of music, visual arts and digital culture. Guest artists, lecturers and other participants represented the cutting edge of the contemporary creative industry in Europe. [...]

Digital heroes

Digital heroes is about trying things. Not only with communication in mind. But also with passion and curiosity for whats coming out of an experiment. Thats what so nice about working in the digital business.  It must feel like it did in “the good old days”. When creativity started beeing used more and more as a [...]

Tell Twitter your story

The purpose of Twitter -or one of the most important- is to establish a direct and effective communication with our contacts. In 140 characters, we must be able to express what we are thinking about or comment the information we are sharing using link. But behind many of the more than 250 million messages are posted each day through Twitter there are fascinating human stories that often go unnoticed among the maelstrom of information of [...]

Typography inspiration

Choosing a typeface is about more than redability, every typeface has its own expression and is one of the most powerfull tools a designer has. When looking for a typeface we are presented with a huge amount of font options. Combining the right typefaces to achive a nice hierarchy, proportions  and contrast for a project [...]

On Conceiving Ideas – 12 Steps to Creative Bliss

Ideas are the big commodity in the business of advertising. The big idea makes unforgettable marketing, which makes the unremarkable, remarkable. But how is these brilliant ideas conceived? Lately I have been thinking, thinking about how ideas occur, how that single thought of genius suddenly appears and makes you scream in joy of intellectual creation. Based [...]

Lifelike

It’s a cliché that an image speaks louder that a thousand words. But if that’s so just imagine the number of words you have to write compared to a short animation. Maybe someday in the future it will be common to have animation like these on the wall at home. Probably equipped with a motion [...]

Be attentive – be valuable!

To all project managers: Smile, be attentive and be proud of your work. These are some of the key words on how to become the valuable and important person your clients will adore! Aasta Braathen, former director of marketing in Norwegian, has given all Project Managers in Mediafront valuable inspiration and insight through sharing her experiences on project management [...]

Digital Symposium – Friday Recap

Last friday was spent at Litteraturhuset in Oslo, presenting, discussing and enjoying thoughts around what’s next in the wold of communication. With presentations by Børge Sandengen/Mathias Friis, Nick Marc Jackson, Karina Hillestad, Johannes Rummelhoff/Kevin Murphy, Silje Gabrielsen, David Prentell, Paal Tarjei Aasheim and Joakim Nilsen, there was a variety of insights and themes to be [...]

Rimi Pluss

For the last few months McCann along with MediaFront have been hard at work designing and developing Rimi’s new website, new concept and slogan “Raskt & Rimelig”, as well as their entirely new online service Rimi Pluss. With Rimi Pluss you gain access to Rimi’s entire catalog of products, as well as a comprehensive database of [...]

Layers of realities – Or how we will live in parallel worlds facilitated by our smartphones

The next big MMORPG will take place in your neighborhood where all the kids will run around flicking their phones like swords and wands battling each other out in the streets. They will run into the woods and fight orcs and dragons while questing and looking for treasure. This is my mad look at games in the world of tomorrow. [...]

Social Networks and kids

It’s a common sense that kids, even though not legally allowed on most networks, are social networks heavy users. The problem with the major players is that they don’t offer any special safety for this audience or any extra tool for the parents to have some control on what their children are doing out there, [...]

Dabbawalas

I would like to share and something NON IT here. Which has been studied by many big business school like Harvard, THE DABBAWALAS, of Mumbai.
 A dabbawala meaning person with a box, found in Mumbai, who is employed in a unique service industry whose primary business is collecting the freshly cooked food in lunch boxes [...]

Pretty smart

I do not feel especially smart right now, so I present some rather smart thoughts from some clever, creative minds. About the biggest mistake people doing digital marketing does: Confusing the real internet with an illusionary marketing internet full of Consumers who can’t wait to interact and converse with all the Brands in their lives. [...]

Siga seu time

Follow your team

A brazilian website created a service to help football fans to keep up with what is going on with their favorite teams. Siga sue time (follow your team) has a couple of different ways that you can choose to receive real time news related to the club you support. The user can choose to follow [...]