Seconds
Doctors Without Border has a twofold mandate. Partly to provide medical aid in the field, and partly to influence changes indirectly by “témoignage”, which means to bear witness in French. To make people listen to an antiquated message we created the campaign in the shape of a fundraiser – where we asked people to donate seconds of their time.
The seconds that were donated to the site, the campaign uses to inform about Doctors Without Borders’ work on preventing child mortality.The time interval to choose from were from 5 to 385 seconds, all providing different content in form of film, still photos, facts, drawings, etc.
