Sing for the penguins
In 1911 Roald Amundsen was the first man to set foot on the South Pole. Since then there have been dramatic changes, and the living conditions of the penguins are deteriorating. 100 years on, Jørgen Amundsen and his crew travelled to Antarctica on an expedition to follow in the spirit of Amundsen.
The campaign consisted of a blog, a campaign site and mobile applications for iPhone and Android.
