The aim of the site is that people should be able to try drugs without really trying it, and at the end decide what they would answer when asked if they want to try drugs for real. The site is intended for young boys and girls that already use the Internet as a navigation-tool. When visiting the site they should be both scared and get the sense of losing control.
A combination of modern computer science and a message of ”no drugs” is the foundation of the campaign for the Department of health in Oslo. The point of the site is that you gradually lose control of your mouse and your computer.
The question of whether you want to try drugs or not is often a question you are not prepared for. Especially not mentally! So you might not have decided what your answer is. These situations often involve both alcohol and group- pressure, and it isn’t hard to imagine that this gives it an extra dimension of difficulty.
The visual experience of the site changes all the time, as your experience of the world around you would change if you ever should decide to try drugs.
The website has during 5 months had 198422 visitors, with an average duration of 2 mins 20 seconds per visit, and has never been marketed, but has achieved attention through word of mouth.