The goal was to make sure Norwegians watched the premiere and to build loyalty to the show.To achieve that we invited all Norwegians to dance with the stars. Or rather to dance with two of Norways biggest celebrities Katrine Moholt and Carsten Skjelbreid (Previous winners).
Norwegians connected with Facebook and chose their dancepartner. Using their Facebook profile photo or uploaded a new photo and off to the dance floor – ready for a dance they, and their friends, never will forget. The dance was shared by each user to their Facebook friends. Every single dance is available on the gallery on the site where everyone can “like” the dances and of course catch up on the latest news on Strictly Come Dancing from TV 2.